Fifteen years running agencies and digital teams. The software came out of the work itself: forecasting an owner reads on Monday, reporting that builds itself, campaign tooling, and AI that handles the repetitive parts so people keep their time for judgment and clients.
This is the connective tissue: real businesses produce the work, repeated work becomes software, and only public-safe proof makes it onto the page.
The agencies are where the work is real. Calls, campaigns, reports, hiring, billing, and follow-up create the constraints worth solving.
Open companies
A workflow only earns software after it has annoyed me more than once. The pattern gets named, numbered, and routed.
Read field notesThe public systems are not demos. Each one got built because a live business needed it, then kept using it.
Inspect systems
Public-safe results only. Private client records stay private; what I can show, I show with the caveats that belong on it.
See the ML work
Public-safe and rounded where it has to be. The rest stays out of public view because it isn't mine to share.
Software I ship and use, not a demo wall
Across Paving Marketers and Garage Door Marketers
Years of paid-ad data across home-services verticals
Roughly doubled since 2023 as the work moved into systems
Production revenue forecasting via 369-experiment autoresearch
Start with the companies for context, the software for the builds, or the machine-learning work if you want the technical depth. Every claim here is one I can back.
Paving Marketers, Garage Door Marketers, and the rest of Heaviside are where the work shows up.
HeavisideOS, HG Market Report, the ad and content tooling, and the agent fleet started as fixes for work we were already doing.
Revenue forecasting, customer scoring, and paid-media models, built and running in production.
Short notes from the work: what broke, what shipped, and what I would do again.
Companies create the work. Software handles the repeated parts. Data and notes show what happened next.
HG Market Report pulls a market's rankings, ads, and reviews into a report an owner can read. It replaced manual data pulls and deck assembly with something the sales team can use while the conversation is still warm.
Estimated report-assembly time replaced per market report.
A buyer gets useful signal without waiting on a deck. The team spends its time on fit, judgment, and follow-up.